What was the story?
We captured 6 day-in-life films for 6 different trades. Furthermore, each film was also carefully constructed so that they could then be broken down into specific and shortened tool clips that could be used for digital advertising, social and email campaigns. The films blended between a documentary feel with deep dive footage to explore the product technology and reflect the quality. This included the use of close ups, slow motion capture and motion graphics. The combination of both macro level and ‘deep dive’ interrogation communicates the vision of, ‘the jobsite of the future', is in fact a reality.Visit the Website